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The arrival of Women’s Day is an important opportunity to reflect on the situation of women in terms of human and professional rights, as well as the need to continue to sensitize society on the issues that still today affect many women around the world.

At KIWI, as a company, we have always had a 360-degree integration of all the resources that work every day in the company within our corporate policies and our vision. Whether they are male or female, gender does not count within our company in terms of leadership, responsibility and importance.

Few people know that 85% of the resources working in KIWI are female, and on the occasion of Women’s Day we asked some questions to the many female resources inside our company. In the course of the article we will see some interesting answers.

 

The challenges of women at work

Women still face many challenges in the world of work, despite the progress made in recent decades.

One of the main challenges is gender discrimination, which manifests itself in many forms, including unequal pay, lack of access to career opportunities and the difficulty of reconciling work and family life. In addition, women are often victims of harassment and violence in the workplace, which can have a negative impact on their health and mental well-being.

It is important to continue to sensitize society precisely because these problems do not generate a serene working environment and create difficulties within the productive and creative flows.

In this regard we asked our girls "What are the challenges you face in your role and how do you overcome them?"

 

Here’s what Michela, our Marketing Manager, said:

"Team management of people with different skills and personalities can be a challenge, especially when it comes to motivating team members and maintaining a collaborative working atmosphere."

“La gestione del team di persone che hanno diverse competenze e personalità può essere una sfida, soprattutto quando si tratta di motivare i membri del team e mantenere un'atmosfera di lavoro collaborativa.”

 

Women within the Leadership roles

Despite the progress made in promoting gender equality in the workplace, women are still underrepresented in leadership roles.

According to a recent survey conducted by Grant Thornton, only 31% of managers globally are women. This statistic is worrying, as it indicates that women still do not have access to the career opportunities and positions of power they deserve.

The lack of women in leadership roles can also contribute to the perpetuation of gender discrimination in the workplace and to the creation of a corporate culture that does not value women.

We at KIWI are proud of our statistics on the percentage of women in leadership roles. In fact within our team 60% of Managers and Leaders are Women!

In this regard, we asked him, "What advice do you have to give to women who want to work in the same position or field?" And here’s what some of them said:

 

 

 

Valentina ( Logistic Manager ) - "They have strong nerves and are not afraid to tell people the truth."

 

 

The danger of the female stereotype

Gender stereotypes have always been a danger for women in the workplace. Social expectations that attribute to women characteristics such as kindness, weakness or sensitivity can limit their career opportunities and negatively affect their assessment by colleagues and prospective employers.

At the same time, stereotypes can also create unrealistic and stressful expectations for women seeking to reconcile professional and family life, leading to guilt and insecurity.

In order to combat gender stereotypes, diversity and inclusion in the workplace must be promoted and work to create a corporate culture that values the different experiences and skills of women.

We at KIWI are the first bearers of a "free-gender" corporate culture.

Here’s what our girls think about stereotypes in the workplace and how they answered this question: "What do you think is the stereotype about women in your department?":

 

 

Liča ( Sales Manager ) - "Not to be dedicated or strong enough to make big deals."

 

 

The touch of KIWI thanks to women

Since the birth of our company, women have been a fundamental element for our success.

Since the beginning, women have played a crucial role in the launch of our products, bringing innovative ideas and creative solutions to problems. Moreover, thanks to their contribution, we have been able to grow quickly and establish KIWI as an international company, expanding our network more and more.

But not only that: women are present in the daily life of our working environment, bringing with them a strong work ethic and a great sense of responsibility. They are an example for all of us, showing us how it is possible to achieve great goals by working hard and collaborating together. We are grateful for their input and will always do our best to ensure that women continue to play a central role in the future of our company.

Today, the female figures within our company account for 85% of the total workforce. This is a source of pride for us.

Here’s what our girls think about the contribution of women within a company:

 

 

Lori ( Administration ) - "Organization and Courage."

 

 

The key mentality in the various work departments

For women working in any business department, it is important to have a strong and determined mindset. Female figures often called to reckon with unique challenges and fight to assert their ideas, but this should never be discouraged.

The key is to always be assertive and confident, demonstrating the competence and ability to work effectively and collaboratively.

With a positive and collaborative mindset, all resources, men and women alike, put themselves in a position to overcome any challenge and achieve great results by working in a team.

Here’s what our girls think about business satisfaction moments, we asked this question: "Was there an experience or project that gave you a lot of professional satisfaction?"

 

 

Anita ( Senior Designer ) - "Simply be a member of the team in which I work. And like everyone we get along and get things done with ease. Personally, I am happy and proud when I receive positive feedback about my work."

 

The work and professional vision

For women looking to achieve professional success, it is important to find a job in a company that offers a long-term vision and the opportunity to realize their dreams.

This means working for a company that not only offers you a job, but supports the resource in pursuing its long-term career. In addition, it is important that the company offers a workplace that promotes gender equality and gives women the opportunity to access leadership positions and influence business decisions.

When women work in a positive and inclusive environment, they are more motivated and engaged in their work, which leads to higher productivity and better quality of work.

Ultimately, finding a job in a company that promotes long-term vision and offers opportunities for growth and the fulfillment of their dreams is crucial for women who want to succeed in the world of work.

We at KIWI are happy to have contributed to the personal and professional realization of many resources, of which a large majority represented by women.

We asked this interesting question to our girls: "What advice or warning would you like to give to your younger self?". Here are some answers:

 

 

Nera ( Junior Designer ) - "Stop doubting yourself so much, and move on. You’re worth more than you think."

 

 

A gift that goes beyond the material

On the occasion of Women’s Day, it is important to reflect on the importance of freedom of work within the company.

Women should have the freedom to choose their career path and to pursue their dreams and goals without any obstacles. Working in an environment where you are free to express your ideas and experiment with new solutions is critical to a company’s long-term success. In addition to material gifts, such as flowers or chocolates, it is important that women also receive gifts filled with substance, such as the respect, love and esteem of their colleagues and superiors.

These are the gifts that really matter and that make our working environment a happier and more productive place.

 

In conclusion, Women’s Day is a time to celebrate the achievements and achievements of women around the world, but also to reflect on the challenges we still face in the fight for gender equality.

At KIWI, we are committed to promoting an inclusive and fair working environment, in which every woman has the opportunity to grow professionally and realize their dreams. We are committed to creating an environment in which all women feel respected, valued, protected and supported, and in which they have the freedom to express their ideas and achieve personal and professional success.

We are looking for women with talent, motivation and passion for their work, who want to make a difference and contribute to the success of KIWI. Together, we can build a better future for women in the workplace and create an environment where every woman can realize her potential.